Effective Corporate Communication for the Oil and Gas Industries

Start Date End Date Venue Fees (US $)
12 Jul 2026 Riyadh, KSA $ 3,900 Register
27 Dec 2026 Dubai, UAE $ 3,900 Register

Effective Corporate Communication for the Oil and Gas Industries

Introduction

This training course is designed to help Communications, PR and Marketing professionals to audit their current practice and measure its effectiveness in a changing marketplace. Since the Cluetrain Manifesto predicted changes in the way that markets and consumers would behave, communications/PR and marketing have converged. A host of new channels and tools have overtaken much of the mass media that we are used to dealing with, yet many organizations have hardly changed their approach.  This Mastering Corporate Communications training course will help practitioners to rethink the way they practice Public Relations, Corporate Communications and Marketing. The toolkit of skills learned during the course will help increase participants’ ability to meet and exceed corporate objectives.  

This Mastering Corporate Communications training course will highlight: 

  • The New Rules of Marketing and Communications 

  • The changing roles of communications and marketing professionals 

  • The Use of social media to Reach Specific Target Audiences 

  • How to Create Content that engages attention and makes readers return 

  • The increasing use of video and audio and ways to produce low-cost content 

Objectives

    This Corporate Communications training course will enable participants to: 

    • Develop content that showcases why you are the choice for your potential customers 

    • Build your company personality to help engage with your key audiences 

    • Achieve measurable results such as donations, purchases, or subscriptions 

    • Measure your results including influencer mentions, product inquiries, and sales 

    • Create a Communications Plan 

    • Develop audience centered stakeholder maps 

Training Methodology

This Mastering Corporate Communications training is an intensive, updating training course illustrated throughout with practical examples. It is highly activity-based and uses group work extensively alongside case studies, demonstrations, lectures and videos. It focuses on strategic insight, practitioner skills, tools and techniques for the effective management of these important business functions. 

Who Should Attend?

This Corporate Communications training course is suitable to a wide range of professionals in communication and marketing but will greatly benefit:  

  • Corporate Communications Practitioners / Managers 
  • Public Relations Officers / Managers 
  • Marketing Officers & or Managers 

Course Outline

DAY 1 : The New Rules of Marketing and Communications  

  • The Digital Revolution and Today’s Media Environment 

  • The Revolution in Consumer Behavior 

  • The Psychology of Persuasion 

  • Public Relations, Communications and Marketing Trends 

  • Key Skills for Communicators and Marketers 

  • A Problem-solving Approach to Communications 

DAY 2 : Stakeholders, Segmentation and Personas 

  • Stakeholder Analysis and Mapping 

  • Segmenting Your Audiences 

  • Creating Audience Personas 

  • Connecting with Stakeholders – multi-channel communications 

  • Personalization 

  • Communications and Customer Journeys 
     

DAY 3 : Convergence of Social and Traditional Media 

  • Influencer Marketing 

  • Champions and Opinion Formers 

  • Thought Leadership and Blogging 

  • Search Engine Marketing 

  • Use Experience 

  • Integrated Media Relations 

DAY 4 : Creating Content that Works 

  • Creating a Message House 

  • Storytelling and Identity 

  • Corporate Identity, Tone and Style 

  • Content Calendars and Evergreen Content 

  • Videography and Viral Content 

  • Podcasting as Marketing 

DAY 5 : Evaluation, Analysis, Planning and Strategy  

  • Output - Out-take and Outcomes - a systematic approach to evaluation 

  • The Planning Cycle 

  • Evidence-based Analysis 

  • The Placemat Approach to Strategy 

  • Planning and Corporate Strategy 

  • SMART Objectives and KPIs

Accreditation

Related Courses

2026 IFM Training Plan
IFM Corporate Profile
Laboratory Systems ISO17025 Consulting
Competency Solutions Brochure