Marketing For Non Marketing Managers

Start Date End Date Venue Fees (US $)
19 Apr 2026 Riyadh, KSA $ 3,900 Register
09 Aug 2026 Kuala Lumpur, Malaysia $ 4,500 Register
22 Nov 2026 Dubai, UAE $ 3,900 Register

Marketing For Non Marketing Managers

Introduction

To be outstanding in business, you need to be outstanding at marketing. No matter how compelling your product or service is, if people don’t know about it, they won’t buy it. This marketing for non-marketers training course provides a solid foundation for those that either need to enhance their marketing skills or simply start marketing. Many smaller or entrepreneurial companies cannot afford their own specialist marketing resources. This course will assist individuals in rapidly taking stock of their companies marketing needs and prioritizing them. It then goes on to address the planning, resolution, and delivery elements.

Objectives

    By the end of this program participants will be able to:

    • Define their company's USPS (Unique Selling Propositions – the root of the marketing activity)
    • Present their new-found vision to staff, investors and other stakeholders
    • Articulate their value propositions in client terms
    • Understand the costs and benefits of marketing activities
    • Be confident in their understanding of "marketing."

Training Methodology

This is an interactive course. There will be open question and answer sessions, regular group exercises and activities, videos, case studies, and presentations on best practice. Participants will have the opportunity to share with the facilitator and other participants on what works well and not so well for them, as well as work on issues from their own organizations. The online course is conducted online using MS-Teams/ClickMeeting.

Who Should Attend?

Anyone who wants to see real benefits from their marketing activity - both business managers and entrepreneurs.

Course Outline

Our marketing for the non-marketers course covers the methods and techniques needed to identify marketing opportunities and issues. Delegates will learn that marketing can be done well without a formal team, so long as management has the insight into where and what needs doing. Our techniques enable managers at any level and from any function to handle the real marketing challenges facing their organizations, namely:

  • Allocating an appropriate marketing budget
  • Identifying market opportunities as they arise
  • Knowing when to go to outside suppliers of marketing services
  • Controlling costs.

Delegates will develop methods of planning the markets for their business, identifying what is and what is not "marketing" and the tools to then begin to effectively market their companies.

Accreditation

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