Certified Retail Management Professional (CRMP)

Start Date End Date Venue Fees (US $)
30 Nov 2025 Kuala Lumpur, Malaysia $ 4,500 Register

Certified Retail Management Professional (CRMP)

Introduction

This course is the very best training and certification program with industry focus, well-structured course material, and internationally experienced trainers. This is the first-ever comprehensive course covering different aspects of Retail Management. New state-of-the-art teaching methods are being deployed where professionals/participants can enhance their skills in a conducive and discerning environment.

The retail industry offers a variety of interesting and rewarding careers including ‘front-line’ careers such as store managers and sales personnel as well as `behind the scenes’ jobs in buying, merchandising, management, market research, store location, and supply chain management. Retail being as lucrative as it is, more and more professionals are choosing are opting for highly-paid jobs in this industry.

Objectives

    The overall aim of the program is to provide participants with a high level of knowledge and understanding of the concepts and processes involved in retailing and to equip the learners with the necessary practical, research, and analytical skills necessary for a professional career.

    • To develop knowledge of contemporary retail management issues at the strategic level.
    • To describe and analyze the way retailing works, specifically the key activities and relationships.
    • To provide an academic interpretation of the retail process, by applying theory and research.
    • To develop knowledge of contemporary retail management issues at the store level.
    • To describe and analyze the role of Artificial Intelligence on the way retailing works, specifically the key activities and relationships.
    • Adapt to different types of customers.
    • The importance of Complete Solution and role of Add value to relationships with customers.
    • Offer tactics to respond to sales objections.
    • Describe the ways to deliver effective presentations & cross-selling techniques vs. Up-selling
    • To provide an academic interpretation of the retail process, by applying theory and research.
    • Transform your sales and grow the bottom line.

Training Methodology

This is an interactive course. There will be open question and answer sessions, regular group exercises and activities, videos, case studies, and presentations on best practice. Participants will have the opportunity to share with the facilitator and other participants on what works well and not so well for them, as well as work on issues from their own organizations. The online course is conducted online using MS-Teams/ClickMeeting.

Who Should Attend?

This course will be intended for store managers and sales personnel as well as “behind the scenes” jobs in buying, merchandising, management.

Course Outline

The overall aim of the program is to provide participants with a high level of knowledge and understanding of the concepts and processes involved in retailing and to equip the learners with the necessary practical, research, and analytical skills necessary for a professional career.

  • To develop knowledge of contemporary retail management issues at the strategic level.
  • To describe and analyze the way retailing works, specifically the key activities and relationships.
  • To provide an academic interpretation of the retail process, by applying theory and research.
  • To develop knowledge of contemporary retail management issues at the store level.
  • To describe and analyze the role of Artificial Intelligence on the way retailing works, specifically the key activities and relationships.
  • Adapt to different types of customers.
  • The importance of Complete Solution and role of Add value to relationships with customers.
  • Offer tactics to respond to sales objections.
  • Describe the ways to deliver effective presentations & cross-selling techniques vs. Up-selling
  • To provide an academic interpretation of the retail process, by applying theory and research.
  • Transform your sales and grow the bottom line.

Accreditation

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