Customer Relationship Management: CRM Strategic Roadmap
| Start Date | End Date | Venue | Fees (US $) | ||
|---|---|---|---|---|---|
| Customer Relationship Management: CRM Strategic Roadmap | 05 Jul 2026 | 09 Jul 2026 | Kuala Lumpur, Malaysia | $ 4,500 | Register |
| Customer Relationship Management: CRM Strategic Roadmap | 11 Oct 2026 | 15 Oct 2026 | Doha, Qatar | $ 4,500 | Register |
Customer Relationship Management: CRM Strategic Roadmap
| Start Date | End Date | Venue | Fees (US $) | |
|---|---|---|---|---|
| Customer Relationship Management: CRM Strategic Roadmap | 05 Jul 2026 | 09 Jul 2026 | Kuala Lumpur, Malaysia | $ 4,500 |
| Customer Relationship Management: CRM Strategic Roadmap | 11 Oct 2026 | 15 Oct 2026 | Doha, Qatar | $ 4,500 |
Introduction
Customer Relationship management is the strongest and the most efficient approach in maintaining and creating relationships with customers. Customer relationship management is not only pure business but also ideate strong. Personal bonding within people. The development of this type of bonding drives the business to new levels of success.
Objectives
- Articulate why Customer Relationship Management (CRM) is essential for attracting, retaining and growing loyal customers
- Determine the uses and objectives of a CRM system
- Recognize best practices in implementing a CRM strategy
- Apply CRM for improving marketing, sales, customer service, and customer contact
- Use Social CRM to drive collaboration among salespeople to increase their effectiveness
- Appreciate different approaches to CRM that are best suited to their organizations’ culture
By the end of the program, participants will be able to
Training Methodology
This is an interactive course. There will be open question and answer sessions, regular group exercises and activities, videos, case studies, and presentations on best practice. Participants will have the opportunity to share with the facilitator and other participants on what works well and not so well for them, as well as work on issues from their own organizations. The online course is conducted online using MS-Teams/ClickMeeting.
Who Should Attend?
This workshop is designed especially for supervisors, and managers responsible for applying CRM and wish to explore CRM methods and applications.
Course Outline
Definitions of CRM
- Defining CRM and its Importance to Companies
- Customer Loyalty and Optimizing Customer Experience
- The Life Time Value of a Customer
- CRM Mistakes and Blind Spots
- The Difficulties of CRM
CRM in Marketing
- Relationship and One-to-One Marketing
- Cross Selling and Up-Selling
- Customer Retention and Profitability
- Customer and Business Value
- Customer Relationship Management Training for Marketers
- Sample of Software Applications in the Market
CRM and Customer Service
- Call Center and Customer Care
- Customer Satisfaction Measurement
- Customer Service Checklist for Success
- Customer Service Training
- Tools and Applications for Customer Service
Sales Force Automation
- Activity, Contact and Lead Management
- Knowledge Management
- Business Training for SalesForce
- Exposure to Applications for Sales Force Automation
Planning CRM Programs
- Developing a CRM Strategy
- CRM Business Plan
- Cost Justifying CRM
- Choosing CRM Tools and Suppliers
- Customer Relationship Management Software
Managing a CRM Project
- Implementation Checklist
- CRM Roadblocks and Saboteurs
- Looking toward the Future
- CRM Training Program and Customer Loyalty
- The New Rules of Marketing and PR
- From Social Media to Social CRM

