Fundamentals of Product Management

Start Date End Date Venue Fees (US $)
28 Dec 2025 Dubai, UAE $ 3,900 Register

Fundamentals of Product Management

Introduction

To help product managers become more successful in their roles by introducing them to a framework for product management – the role; the key tasks and processes they should use and guidelines for product managers to manage themselves and their development. This training provides an overview of the principles of product management as applied in a range of industries covering both goods and services.

Objectives

    What you'll learn

    • Roles and responsibilities of the product manager. The job of the product manager, skills and competencies, and stakeholder management
    • Managing innovative product teams. Organizing and managing a product team, product development life cycle, development methodologies, and engaging with stakeholders and funding sources
    • Marketing challenges and guiding principles. Marketing challenges, common marketing mistakes, know your customer, and rethinking the 4P’s of marketing
    • Customer development. Revisiting customer development, highlights from the Customer Development Manifesto, market type and marketing, and how market type affects marketing strategy
    • Crossing the chasm. Basics of crossing the chasm, solving customer problems, segmenting the market, and expanding your market

Training Methodology

This is an interactive course. There will be open question and answer sessions, regular group exercises and activities, videos, case studies, and presentations on best practices. Participants will have the opportunity to share with the facilitator and other participants what works well and not so well for them, as well as work on issues from their own organizations. The course is conducted online using MS-Teams/ClickMeeting.

Who Should Attend?

Current or recently appointed product managers, managers of product managers and other executives introducing product management as a discipline into their organizations who have little formal knowledge of product management.

Course Outline

Product Management Overview

Explore what it means to be a product manager. Understand how to think like your customers, and why that's important.

  • What is product management?
  • Characteristics of successful product managers
  • Essential knowledge
  • Essential experience
  • Activity: Self-assessment
  • Being customer-focused

Knowledge Building 

Learn how to quickly understand your market from the big picture down to the most important details.

  • Market research overview
  • Market analysis tools
  • Segmentation
  • Five Forces
  • Maturity cycle
  • Competitive analysis overview
  • Competitive analysis tools
  • Four P's
  • SWOT
  • Battle cards
  • Customer research overview
  • Ethnographic interview technique
  • Activity: Customer interview
  • User and buyer personas
  • User stories
  • The value of value-props

Activity: Writing value-props

Product Planning and Development 

Transform your market and customer knowledge into product requirements, a product plan, and finally a product ready to be sold.

  • General business strategies
  • Distinctive competence
  • Product vision
  • Activity: Crafting a vision statement
  • Product requirements history and overview
  • Agile and waterfall overviews
  • Using Huruda Maps for requirements
  • Prioritizing requirements
  • Activity: Creating a Huruda Map
  • Managing product requirements during development
  • Handling change while maintaining quality
  • Beta program overview and best practices

Product Launch and Execution 

  •  Align your product with your business to successfully launch into the market.
  • Business operations overview
  • Financial knowledge
  • Budgets
  • Forecasts
  • Bookings
  • Margins
  • KPIs for product managers
  • Launch readiness overview
  • Marketing operations overview
  • Key activities to support marketing
  • Activity: The effortless demo
  • Sales operations overview
  • Key activities to support sales
  • Activity: Win/loss analysis
  • Customer-facing services overview
  • Key activities to support customer-facing services
  • Activity: The quality game

Product Road mapping 

Picking the path between the next product and your overall vision

  • Product lifecycle overview
  • Getting to your vision one step at a time
  • Road mapping techniques
  • Strategic vs. tactical considerations
  • Road mapping best practices
  • Product obsolescence

Accreditation

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