Professional Public Relations Training

Start Date End Date Venue Fees (US $)
16 Nov 2025 Jeddah, KSA $ 4,500 Register

Professional Public Relations Training

Introduction

Public relations and communications are at the heart of the business performance. Modern methods, tools, and channels have greatly increased the speed at which communications can be experienced, from local to global. In this program you will learn:

  • The tools and techniques required to manage reputation in a complex media environment
  • How to manage knowledge within the business for effective media management
  • How to shape external perceptions of your organization by first-class corporate internal communications
  • How to develop a strategic approach and a clear plan of action

Objectives

    By the end of the program, participants will be able to:

    • Examine therole of Communications/PR in the 21st Century Organisation
    • Explore the range of communications techniques and toolsavailable
    • Develop increased skill writing for print and the web andcompetency in the range of PRtools and techniques including editing
    • Learn how to write a clear PR/Communications brief 
    • Plan communications activity to meet client need
    • Learn how to develop an electronic PR/Communications Centre 
    • Develop crisis media management techniques
    • Develop media interview techniques
    • Develop personal communications effectiveness

Training Methodology

This is an interactive course. There will be open question and answer sessions, regular group exercises and activities, videos, case studies, and presentations on best practices. Participants will have the opportunity to share with the facilitator and other participants what works well and not so well for them, as well as work on issues from their own organizations. The online course is conducted online using MS-Teams/ClickMeeting.

Who Should Attend?

  • PR and Communications practitioners who want to update their skills 
  • HR professionals who have communications roles
  • Managers who want to add high‐level communications skills to their personal portfolios

Course Outline

Day 1: The Complete PR and Communications Professional

  • Introduction and welcome 
  • Goal setting for the program
  • The role of Communications and PR in the organization
  • What does top management want? 
  • Assessing your PR environment
  • The range of media and channels 
  • Personal goal‐setting for the program 

 Day 2: A Problem Solving Approach

  • Communications models: implications for practice 
  • Psychological themes and construction in practice 
  • A problem‐solving approach to PR
  • Taking and interpreting communication briefs
  • The art of influence and persuasion
  • Listening and emotional intelligence 
  • Organizational transparency and communications

 Day 3: Getting Your Message Heard

  • Choosing channels – matching media to tasks and stakeholders
  • Planning brilliant campaigns
  • Project management
  • Risk management
  • Time management
  • Delivering business result
  • Campaign evaluation

Day 4: Keep It Social

  • The changing world of relationships in the age of social media networks
  • Improving the power of communications in the organization
  • Measuring communications effectiveness 
  • Using measurement to improve performance 
  • Crisis communication
  • Reputational management 
  • E‐reputational management

Day 5: Putting It All Together

  • Planning your career and personal development 
  • Impacting positively on your managers 
  • Managing up and increasing your personal visibility 
  • Networking and effectiveness
  • Team working and your personal effectiveness
  • Time management and work planning
  • Summary and Conclusion

Accreditation

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